The Canada They Want Us to See — And the Canada They Want Us to Forget
|“We are the Ideal Family in Canada” (??)|
According to University of Toronto sociologist Shyon Baumann, there are too many White faces in Canadian ads, and he does not like it:
The media does have the power to shape our ideas about who people are. The media can reinforce cultural values that are already out there, so when we see commercials that feature characters that we are not used to seeing — a black family eating at a restaurant rather than a white family — little by little if we are exposed to those ideas over time, it broadens the idea of what is normal.
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