White Americans predicted to become a “minority” by August 2014

Pragmatic Witness


WELCOME TO NOW! Change has come to America and with it, challenges and opportunities. The unprecedented demographic and social shifts that are reshaping the country have far-reaching implications for the future vitality and endurance of American values, the national culture, consumerism, and civic participation.

EthniFacts has embarked on a comprehensive, statistically-grounded examination of the core components of multicultural consumerism and civic and social engagement in the United States and is building a predictive model of future scenarios.

This examination is rooted in EthniFacts’ proprietary Pancultural Genome Projectsm – which seeks to break down and identify the cultural DNA of multiple races and ethnicities and to understand their holistic interaction to establish the foundation of the new America Reimagined.



Statistically driven paradigms and fresh insights for an emerging America. What you need to understand about the new multicultural consumer today—and tomorrow.

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