“Stay Home” – Immigration Advertisement

The German media report the European Union and Switzerland have started a television, radio and poster campaign in African countries to keep potential illegal migrants from trying to immigrate to Europe.


Switzerland’s migration authority initiated and directed the campaign, which has included producing a promotional film during the past few months meant to scare away potential illegal immigrants, according to German business daily Handelsblatt.


The paper reported on Monday, Nov. 26, that a spokesperson for Switzerland’s Federal Migration Office in Berne confirmed the ad was being shown on television in Cameroon and Nigeria, and may soon be aired in the Democratic Republic of the Congo.


The Geneva-based International Organization for Migration (IOM) said it had actually produced the campaign, which was funded by the Swiss migration office.


The aim of the campaign is to “give a more balanced view of irregular migration networks,” IOM spokesman Jean-Philippe Chauzy told AFP news agency.


Some African migrants pay thousands of dollars to smuggling networks who promise them that life in Switzerland or other European countries will be easy, without warning them of the risks of exploitation, poverty and deportation they will face, Chauzy said.


Many others die in their attempts to flee African countries by water.


“Stay home, since Europe is not the continent of milk and honey. No one’s waiting for you there,” Handelsblatt summarized the message of the film to be. “Fleeing does not mean starting a new life,” the last sentence of the film states. >>MORE


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